When fashion meets sport
Fashion trends are constantly changing. At least, that's how it usually goes. Sportswear is not a usual fashion trend. Wearing casual yet stylish outfits for almost any occasion and embracing a sporty lifestyle is not just common practice, but an ever-growing market segment in the fashion industry today.
Fashion and sport, a lasting story
Sportswear is an English word translated as “sports” “that one wears” in other words “clothes that are worn for sports or other physical activities”.
However, the term has a more global meaning describing a “rather wide family of clothing originally referring to the field of sport and by extension to clothing for leisure and relaxation.” According to the International Fashion Dictionary, “fashion designers are deconstructing and adapting the traditional image of sportswear, to better suggest a certain ideal of youth and vitality in everyday life”.
The history of sportswear begins at the beginning of the 20th century when fashion designers begin to think about new pieces and new materials more suited to the practice of sports such as tennis or golf.
The return of sportswear
Sportswear has experienced a rebound in recent years. Americans have created this sort of café culture: going out for coffee after the gym in athletic gear. The phenomenon has therefore resumed in the United States, followed by Europe. It has grown since then and continues to outperform all clothing.
Sportswear has always played in two categories by offering both products for the practice of sport, and products that are comfortable and easy to wear on a daily basis.
In recent seasons, fashion has made sport one of its favorite playgrounds. Long considered anti-fashion or even cheesy, sportswear has become synonymous with cool. The multitude of hoodies, jogging pants and especially sneakers that we spot on the catwalks or in the street can be explained in particular by the return of a very nineties spirit. Nowadays the big brands offer casual clothes, without neglecting the design, to stick to this sportswear trend, which has become representative of a new state of mind!
KL SPORTSWEAR a sports brand?
As the name of the brand suggests, we are on a sportswear brand. Our articles are made for well-being and daily comfort. Articles adapted for sports practices but not only..
We want our customers to feel comfortable, beautiful and strong in their outfits in all circumstances, whether in sport or in everyday life.
Indeed, to the sportswear that is making a comeback, we wanted to add a more seductive and feminine touch, dare KL Sportswear, you will not regret it.